A few weeks ago I was doing some competitive title research for my Write Yourself Out Foundations writers. Competitive titles, also known as comparable titles, are books that a writer's ideal reader would also be reading. When a writer is drafting a book proposal, which is a detailed business plan they use to pitch their nonfiction book, there's an entire section devoted to competitive titles. The point of the section is to show how your book will fit into the marketplace. How is your book in conversation with other books in its category?
I surfed around Amazon and landed on the LGBTQ+ Demographic Studies category—and what I discovered was truly horrifying.
Irreversible Damage: The Transgender Craze Seducing Our Daughters by Abigail Shrier, a disgusting book with an even more disgusting cover, was #1 in the category.
When I checked today, it had fallen to #2.
Now I don't even want to dignify this piece of trash by giving it a lot of air time. If you...
The Elevator Pitch is an important step in building the foundation for your nonfiction book. Your Elevator pitch—or your logline (what they call it in the movie biz) is the 1-2 sentences you want to glide easily off your tongue when someone asks you what your book is about.
If you do the hard work now, you will save yourself a lot of heartache and embarrassment and the uhh … my book is kind of about this … and it’s about ... Trust me, I know all about fumbling when it comes to describing your book.
An elevator ride is about the amount of time you have to capture someone’s attention. If you stammer and hesitate, that elevator door is going to open and your audience is going to walk out … you will have missed your chance to tell them about your book.
Let's talk about WHY it’s important to have an elevator pitch.
Once you decide to write a book—you should...